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Richa Krishna, 17, of Los Altos, CA along with her team members, William Barkoff, 16 of New York, NY and Anna Pertl, 17, of Munich, Germany are one of this year’s competitors in the i.Invest National Youth Business Competition. The team, who met at the 2017 MIT Launch Entrepreneurship Program, are the co-founders of Pulse Wearables, a startup company working to develop a potential life-saving wearable patch that will give people limited by heart conditions peace of mind. We spoke with Krishna to learn more about the business venture:


Tell us about your business/product.


The Pulse Wearables device is a non-invasive patch that is easy to use, inconspicuous and does not require any companion devices, such as smartphones to operate. For patients who have been diagnosed with a heart condition, our wearable technology will positively change the way they monitor their heart health. Pulse Wearables allows people who experience dangerous arrhythmias - 16 million people in the US alone - to live their lives to the fullest. The user inputs the heart rate levels recommended by their cardiologist through a mobile app. When their heart exceeds the maximum safe heart rate, the patch vibrates gently to notify them to adjust their activity levels to better suit their heart.


What inspired you to start Pulse Wearables?


Pulse Wearables was inspired by my personal need for a reliable and an inconspicuous device, which I could wear to keep my heart rate in check. I was a high-performing ballet dancer when I was diagnosed with Hypertrophic Cardiomyopathy (HCM), a heart condition in which the heart muscle becomes abnormally thick, causing the heart to have a dangerously high frequency of irregular heart rhythms, called arrhythmias, at high activity levels. Having HCM meant every time I was dancing and training, my heart rate could reach levels that caused dangerously irregular rhythms. Too many arrhythmias meant a high risk to my life, which led me to give up spots in prestigious performances, competitions, and training events. There were no devices available that allowed me to take more control of my activity, and that’s what inspired the need to create one. Additionally, my co-founder, William, has Supraventricular Tachycardia (SVT), a heart condition also related to dangerously high heart rates that can lead to arrhythmias and therefore, understands this need as well.


How will Pulse Wearables impact the world?


1 in 500 people is diagnosed with Hypertrophic Cardiomyopathy, the heart condition that is the leading cause of sudden death today. People who have been diagnosed with this condition often have to put an end to active lifestyles because of the high risk of heart failure. Pulse Wearables is addressing this problem by putting the control in the hands of the user and in doing so, giving them peace of mind.

Our product will allow users who are more-active to increase their activity at a reasonable level to suit their personal ability, instead of abstaining out of fear and uncertainty. For users who are less-active, our product will allow them to be conscious of their restrictions when performing daily tasks that require physical exertion.


What are the next steps?


We currently have a grant from the MIT Launch entrepreneurship program (now called LaunchX) and a monetary award from the Diamond Challenge. We are additionally seeking $60,000 to roll out the initial 200 units for beta testing and initial sales. We plan to use various captive marketing channels such as Cardiomyopathy, sports, dance, and heart-specific health blogs to put our product in front of potential users. We plan to target HCM patients in the year 2019 and will expand to people with other forms of arrhythmias in 2020.


We are very excited and motivated to see the impact we can make with Pulse!

To learn more about Pulse Wearables visit their website, www.pulsewearables.com or follow them on Instagram @pulsewearables. To mentor or provide support, email mjackson@i-investcompetition.com.


 
 
 

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Fifteen-year-old Gabriella Howard, her sister Alexandrea, 13, and younger brother, Sam of Canal Winchester, OH are one of this year’s competitors in the i.Invest National Youth Business Competition. Their charitable organization, Pumpkins Helping People (PHP), is a registered 501(c)(3) nonprofit organization working to fight hunger through the sale and distribution of pumpkins. Here’s what we learned about PHP’s business model:


Tell us about your non-profit.


Pumpkins Helping People offers a retail-based fundraising initiative - selling pumpkins. PHP partners with community food pantries to organize and promote an annual fall pumpkin drive in the pantry's local community. By buying a pumpkin through PHP’s website, customers are supporting the local food pantry and farmers, from which the pumpkins are sourced from. PHP works hand-in-hand with the pantry to promote the pumpkin drive throughout the community. This promotion directs customers to our website through the use of social media and email marketing. We hope to use the local school system, sports associations, youth organizations, and churches to spread the word.


What inspired the creation of Pumpkins Helping People?


Our inspiration for creating PHP is to help fight hunger. We believe our non-profit is an innovative funding mechanism for food pantries and it has the potential to become highly successful due to our commitment to the customer, the food pantry, and the community.


How will Pumpkins Helping People impact the world?


Over 48 million Americans suffer from hunger, with over 32,000 American food pantries relying heavily on donations to help fight this hunger. The way our program is structured, all profits generated will go directly to help fund local food pantries' operations and to help fight hunger. In 2017, our proof of concept enabled us to donate $669 to the Canal Winchester Food Pantry to help feed the local community.


What are the next steps for Pumpkins Helping People?


PHP is a scalable concept. Within three to five years, we anticipate extending PHP to other communities similar in size to Canal Winchesters' (12,993 households) in Central Ohio and then throughout the state. We want PHP to become a national platform for consumers to purchase pumpkins to help fight hunger at the local level.


We recently designed and released a logo and are developing our online store. Once completed, we will begin promoting our website to the Canal Winchester community. In Fall 2018, we plan to strengthen our already established relationship with the Canal Winchester Food Pantry. Within the next two years, we will expand to three nearby similar-sized communities.


To stay abreast of Pumpkins Helping People’s progress in the i.Invest Competition, sign up for our newsletter at www.i-investcompetition.com. To mentor or provide support, email mjackson@i-investcompetition.com.


 
 
 

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Brown University student, Winnie McCabe and Babson College student, Marc Baghadjian, both 19, are one of this year’s competitors in the i.Invest National Youth Business Competition. Their startup, Skippit, is a dating platform that uses video and voice, and a slew of other features, to build intimate connections.

McCabe spoke with us about the business venture:


Tell us about your business.


Skippit is an iOS voice/video calling speed-dating platform for users ages 19-28 looking for an interactive experience that addresses the many shortfalls plaguing the incumbents in the online dating sector. Once two users match on Skippit, they have the option to spontaneously call or schedule a five-minute voice or video call with each other. If the call is successful, Skippit will suggest fun activities for their date based on their shared interests, then offer them insider deals on these activities for the date.


What inspired the creation of Skippit?


Marc and I both have had unsuccessful experiences using dating apps and are looking to solve a problem we have had firsthand. We were tired of the apps in the market and found that applications were built around prolonging the match process. We decided to reinvent the business model and build a dating application that condensed the match process. At first glance, one might not understand why the incumbents prolong the matching process but after evaluating their business models - which are contingent on users buying more swipes and using their dating applications for a long period of time - Marc and I decided to monetize in-person date interactions differently. We knew we had something special when we received positive feedback from polling users and individuals on our hypotheses.


How will Skippit impact the world?


Skippit facilitates introductions with individuals who would have never previously met. It assists in the match and meeting process, funneling people to do community gathering experiences through our integrated service providers. Skippit will enrich the communities on and between college campuses by offering individuals a way to streamline the first date process.


What are the next steps for Skippit?


Currently, we are looking to raise $150,000. We will use the funds to cover marketing costs, host the API’s to build the platform, contract developers and cover legal fees. Skippit’s target market is concentrated in urban areas with large universities and businesses. We plan to start on the East Coast in the Boston area and reach an audience around the following schools: Harvard, MIT, Babson College, Wellesley College, Northeastern, Boston University, and Boston College.


To learn more about Skippit visit, www.skippitapp.com or follow them on social media: Twitter: www.twitter.com/skippit_app; Instagram: www.instagram.com/skippitapp/or Facebook: www.facebook.com/skippitapp. To mentor or provide support, email mjackson@i-investcompetition.com.


 
 
 
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